Project Overview
Caelum Tours and Travels is a Nashik-based travel agency offering a wide range of curated tours, custom packages, and travel assistance. They approached us to build a website that could showcase their extensive trip catalog and help scale their operations beyond just walk-in inquiries. Beyond the website, they needed a full-fledged digital presence to attract and convert leads across platforms.
Services
UI/UX Design, Website with scalable CMS, Content Marketing, Paid Ads
Industry
Tourism & Travel
Client
Caelum Tours and Travels
Challenges
Before our involvement, Caelum’s business relied heavily on offline word-of-mouth and in-office consultations. They had no centralized way to present their tour packages online, which limited their ability to convert casual interest into bookings. Additionally, their brand lacked consistency across social platforms, and there was no strategy in place to generate leads or drive long-term engagement.
Key challenges included:
🧾 No digital catalog – all trip information was shared manually with walk-ins
📉 Unstructured online presence – no brand consistency or content direction
🚫 No inbound leads – no landing pages, SEO, or targeted ads in place
📱 Low online engagement – limited and irregular content posting on social media
🧭 Missing strategy – lacked a growth-focused digital roadmap
Our Solution
We gave Caelum a digital infrastructure that scales. From setting up a powerful CMS-based website to building a strategy that brings in leads daily, we ensured their digital side could keep up with their business ambition.
We worked on everything from brand visibility to technical infrastructure, ensuring a consistent and high-performing digital experience.
🧩 Key Deliverables
🌐 Dynamic Website with CMS
Developed a scalable, CMS-powered website where they can add hundreds of tours — just like they’d explain in person, now online and available 24/7.
📸 Content Creation & Strategy
Crafted reels, travel guides, promotional posts, and consistent feed content with a warm and informative tone — tailored for Instagram and Facebook.
📣 Social Media Marketing
Implemented a full content calendar, optimized hashtags, and targeted storytelling to boost engagement and brand trust.
🎯 Paid Ads Campaigns
Ran Facebook & Instagram ad campaigns targeting travel-ready users, resulting in solid impressions and inquiries within the first month.
🧠 Digital Positioning & SEO
Created a content-first SEO strategy and clear brand messaging to help them show up in searches and drive organic growth.
🔢 Highlights
- 🚀 250+ website impressions in the first month post-launch
- 📥 Consistent inbound leads from web & social platforms
- 📱 15K+ followers on Instagram and 4K+ on Facebook
- 📈 Improved brand awareness with professional content and ad targeting
- 💬 Higher engagement through strategy-driven content and storytelling
The Result
From offline brochures to an online travel hub with growing leads.
Custom website, social content, and smart ads—everything a modern travel brand needs.
The launch of Caelum’s website marked a significant turning point in their business journey. With a CMS-powered system in place, they now have full control over their ever-growing tour offerings. What was once explained verbally to walk-ins can now be explored by anyone, anytime, from anywhere. This shift has not only saved time for their team but also streamlined the customer journey—making it easier to explore, inquire, and book.
On the digital marketing front, our content-first strategy brought structure and consistency to their online presence. By delivering high-quality reels, travel visuals, and informative posts, we helped build a strong brand identity across platforms. As a result, Caelum’s follower count saw consistent growth—reaching over 15K on Instagram and 4K on Facebook. More importantly, their content now sparks conversations and generates real engagement from potential travelers.
Our ad campaigns also showed early traction. With over 250 impressions in just the first month after the website launch, Caelum started seeing a steady flow of leads. Their online presence now works as a 24/7 marketing engine—bringing in attention, interest, and action from a much wider audience. From an offline-first business to a digitally active brand, Caelum is now equipped to scale its growth.
